Implementing an email marketing strategy is essential to the growth of your business. Creating autoresponders as a part of your email campaign will build trust, help you to gain credibility and position you as an expert.
Are you finding it difficult to come up with content…
Are you finding it to be a tough decision when coming up with content to use for your autoresponder?
If you want to obtain business, you need to supply content that is foundational, valuable, accurate and rewarding.
Your main goal is to educate the consumer of the primary cause of the problem they are facing and enlighten them of a possible solution. By pinpointing the pitfalls and consequences of what will happen if they decide not to solve the problem, you position your product or service as the solution.
“Position your product or service as the solution”
Whenever someone signs up to receive content, especially when it is free, it’s because they want to solve a specific problem. The process involves someone who is actively looking for a solution to a problem, and that person is in the decision-making stage of whether or not to purchase your product or service.
One great way to connect the reader with your product is storytelling. Don’t be afraid to share and get personal with your readers so they can get to know you better. Start thinking about stories to share that will make your emails entertaining or heartfelt. Telling stories will help with gaining trust. Once a prospect can trust you, they will consider whether or not they want to purchase your products or services.
”Telling stories will help with gaining trust”
Let’s say your product is a video course that teaches parents how to deal with and avoid their children throwing temper tantrums. Share the experiences that inspired you to create the course. Begin the story with the time your child screamed and threw their plate on the floor of the restaurant when you went out to dinner, because they wanted pizza instead of a hamburger.
You can end by mentioning that you went home and started researching temper tantrums and trying all sorts of techniques that are supposed to help but didn't. Then you finally, after much searching, came across one approach that made all the difference in the world. That technique is something you'll tell them more about in the next email.
When you use storytelling techniques in your email series you will keep your readers anxiously waiting for the next one.
Creating a valued autoresponder series will turn someone who is looking to solve a problem into a paying customer.
What types of stories can you think of to use in your autoresponder series? I would love to hear them, share below.